E-279: Blueberry-Basil Margarita, Davidoff, Rebellion Calvary, Casino Player Reward Club

Podcast 278, 7/3/16 … First up, we drink a Blueberry-Basil Margarita, we smoke a Davidoff 4000 and a Rebellion Calvary, and finally we discuss the idea of player reward clubs and their segmentation of players within groups. The idea here with “Player Segmentation” is that player’s are starting to demand their be treated like individuals, not part of the unwashed mass. Freeplay isn’t enough to get people to come in any more, now they want individualized VIP treatment if the casino is going to win a long term customer.

And remember — we’re now on a brief summer vacation, so throughout July and August we’ll be releasing shows every other week, instead of weekly. Watch this blog or our Facebook or Twitter pages for exciting details, as they arise, about a special offering we’re planning for you during what otherwise looks like a lull in the show. W00t!


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